Research & Development.

According to the Product Development and Management Association ( PDMA ) “superior and differentiated new products – ones that deliver unique benefits and superior value to the customers – is the number one driver of success and product profitability.” The implication is that invention , innovation and improvement are fundamentally important to success.

New product development ( NPD ) involves two parallel paths. On one side we have idea generation , product design and detail engineering and on the other we have market research and marketing analysis.

NPD requires a team approach and Brad's background in software and sailmaking together with the development of D4 and R&D with DIMENSION-POLYANT makes him well placed to be part of a NPD team in any sailmaking and sail membrane environment.

Contact Brad on brad@BradleyStephens.com.au to discuss your requirements.